In an effort to support local shops that make our communities strong, American Express launches Small Business Saturday^® on the Saturday after Thanksgiving to encourage people to Shop Small and bring more holiday shopping to small businesses.

As shopping small catches on in communities everywhere, Small Business Saturday goes from a cause to a day of community celebration.

Small Business Saturday continues to be an annual holiday shopping tradition — just one part of the larger Shop Small Movement to support small businesses every day and everywhere.

https://www.americanexpress.com/us/small-business/shop-small/