American Express cares deeply about thriving communities and believes small businesses are at the core of every thriving neighborhood. That's why — in the midst of the recession in 2010 — we created Small Business Saturday^® on the Saturday after Thanksgiving to encourage people to Shop Small and bring more holiday shopping to small businesses.

In an effort to support their local communities, organizations across the country sign up to serve as Neighborhood Champions. These supporters bring their community together with events and activities on Small Business Saturday and throughout the year.

We’re committed to helping small businesses stay in business. In 2020 alone, American Express spent approximately $200 million on initiatives to support small businesses around the globe. And when you Shop Small^®, the dollars you spend at a local business in your community can add up, too.

https://www.americanexpress.com/us/small-business/shop-small/