So much for going healthy!

Healthy candy??

New England Confectionery Co. thought it could make its old-fashioned wafer appeal to a modern, health-conscious consumer by coloring and flavoring it with all natural ingredients such as cabbage and beets.

Massachusetts has been known for its innovation and creativity, and that includes a few natives who started out with a bit of a sweet tooth. Here is a look at some makers of sweet treats that call Massachusetts home.

Instead, sales of Necco Wafers fell 35 percent.

“There were stacks and stacks of letters and e-mails that said, ‘Why did you do this? You ruined it,’ ’’ recalled Steve Ornell, Necco’s vice president of sales.

Less than two years after going all natural, the Revere company has gone back to its original recipe in hopes of recouping lost sales and loyal fans of the 164-year-old candy. The chalky, sugary candy that comes in eight colors is once again made of artificial dyes and flavors.

http://www.boston.com/business/articles/2011/10/25/necco_goes_back_to_original_wafer_recipe/

I used to love eating those at the Saturday movies. That was back when the roll cost a nickle.