This story made the BEST NEW THING IN THE WORLD SPOT THURSDAY!
MSNBC's Rachel Maddow named a press release the Best New Thing in the World -- but not just any press release. An amazing press release.
There's nothing ordinary about "There is No Poop Fairy," a Jefferson County Sheriff's Office campaign to get people to clean up after their dogs. After all, when was the last time a press release came complete with its own myth?