The client, Tesco’s, Home Plus, in South Korea, the second largest grocer in the country, found that after covering the walls of a single subway station with sharp clear pictures of their goods, their online sales increased 130%.
The whole thing works using existing technology. First photographs are taken of entire grocery store sections; the photographs are then blown up to life-size renditions; then QR codes are applied. Next the photographs or billboards are pasted to the plastic back-lit wall sections already in place in a subway station. Home Plus members then simply walk up to a billboard and snap a picture of the QR code with their smart phone, which automatically adds the item to the customer’s virtual grocery cart. When finished shopping, the customer pays at the virtual checkout counter. The purchased items are then delivered directly to the customer’s home at the end of the work day, thus relieving them of having to stop for something on the way.
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