Boosting the bottom line

"Britain's female beach volleyball champions are renting out their rears in an advertising deal that encourages spectators to photograph their behinds.
Zara Dampney, 24, and Shauna Mullin, 26, have turned their bottoms into their bottom line by wearing bikini briefs with a Quick Response (QR) code printed on the back where it will catch the eye of spectators.
When photographed on a smartphone, the code takes the user to a specific website - in this case, for bookmakers Betfair.



Read more: http://www.dailymail.co.uk/femail/artic ... z1UdL8YASS

Four things:

1. We could talk about how purvasive advertising has goten... but(t)... that's overshadowed by:

2. This was definitely a man's idea
3. I bet it will be an amazing revenue source, this will just be the beginning (of the rear end)
4. Oh... I'm sorry... I went to look at the picture again... and now I can't remember what #4 was!