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Why Coke Cost A Nickel For 70 Years
15 Apr 2013 13:26 #1
by ScienceChic
"Now, more than ever, the illusions of division threaten our very existence. We all know the truth: more connects us than separates us. But in times of crisis the wise build bridges, while the foolish build barriers. We must find a way to look after one another as if we were one single tribe.” -King T'Challa, Black Panther
The truth is incontrovertible. Malice may attack it. ignorance may deride it, but in the end, there it is. ~Winston Churchill
Why Coke Cost A Nickel For 70 Years was created by ScienceChic
I'm a huge fan of Coke, even made it a point to visit the Coca Cola Museum when I was in Las Vegas (the highlight of the trip for me, not much of a gambler, and experiencing an earthquake while 30 stories up at 2:30am is not my idea of fun). This story was neat so I thought I'd share - what started as a bonehead, unthinking, short-sighted decision on the part of the president of Coca Cola, got turned into a huge positive for the company.
Why Coke Cost A Nickel For 70 Years
by David Kestenbaum
November 15, 2012
Why Coke Cost A Nickel For 70 Years
by David Kestenbaum
November 15, 2012
Read more to find out why, or listen to the podcastPrices change; that's fundamental to how economies work.
And yet: In 1886, a bottle of Coke cost a nickel. It was also a nickel in 1900, 1915 and 1930. In fact, 70 years after the first Coke was sold, you could still buy a bottle for a nickel.
Three wars, the Great Depression, hundreds of competitors — none of it made any difference for the price of Coke. Why not?
"Now, more than ever, the illusions of division threaten our very existence. We all know the truth: more connects us than separates us. But in times of crisis the wise build bridges, while the foolish build barriers. We must find a way to look after one another as if we were one single tribe.” -King T'Challa, Black Panther
The truth is incontrovertible. Malice may attack it. ignorance may deride it, but in the end, there it is. ~Winston Churchill
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