It's kind of simple and plain, but I like it (it's not nearly as pretty as our new logo). They couldn't trademark the state flag, and most people outside the state didn't recognize it as CO's anyway, so it was ineffective. We're the first state to try something like this - I think it would make a great app icon!
DBJ - Colorado's push to attract entrepreneurs and tourists will be branded from now on by a green-and-white mountain with the letters "CO" peering out.
After a year-long search that cost state officials some $1.1 million, Aaron Kennedy, Colorado's chief marketing officer, officially will announce at the Colorado Innovation Summit Thursday that they have settled on a triangle-shaped mountain reminiscent of the state's license plate to be the official state brand.
Public education about the state will revolve around five new defined pillars, he said: Colorado kinship, economic opportunity, independent spirit, vitality and a sense of being powered by nature.
And efforts will be made not just to bring people to Colorado's mountains and rivers, but also to its business climate. Leaders will pitch the state as a home for established and entrepreneurial companies looking to grow.
"Now, more than ever, the illusions of division threaten our very existence. We all know the truth: more connects us than separates us. But in times of crisis the wise build bridges, while the foolish build barriers. We must find a way to look after one another as if we were one single tribe.” -King T'Challa, Black Panther
The truth is incontrovertible. Malice may attack it. ignorance may deride it, but in the end, there it is. ~Winston Churchill
Don't like it. Might grow on me, but I love the Colorado flag. I was recently in Ireland and saw other Coloradoans wearing the Colorado Flag t-shirt. Very popular this summer. Looking for a Colorado flag pocket polo.
Thomas Sowell: There are no solutions, just trade-offs.
I just went through safety training. Looks like there is too much carbon monoxide in this state.
There are other great comments on the Westword page about this re-branding.
Thomas Sowell: There are no solutions, just trade-offs.
Not particular either way. I have loyalties to Colorado but my true loyalty lies with Alaska I'm afraid. If I have to go one way or the other though, I have to lean more towards the old logo, the new one is just too dang plain.