Unveiled officially today: CO getting a new logo - Video

29 Aug 2013 10:39 #1 by ScienceChic
It's kind of simple and plain, but I like it (it's not nearly as pretty as our new logo). :wink: They couldn't trademark the state flag, and most people outside the state didn't recognize it as CO's anyway, so it was ineffective. We're the first state to try something like this - I think it would make a great app icon!

Your thoughts?

Colorado officials pick green mountain symbol for marketing drive
Denver Business Journal
Aug 29, 2013
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DBJ - Colorado's push to attract entrepreneurs and tourists will be branded from now on by a green-and-white mountain with the letters "CO" peering out.

After a year-long search that cost state officials some $1.1 million, Aaron Kennedy, Colorado's chief marketing officer, officially will announce at the Colorado Innovation Summit Thursday that they have settled on a triangle-shaped mountain reminiscent of the state's license plate to be the official state brand.

Public education about the state will revolve around five new defined pillars, he said: Colorado kinship, economic opportunity, independent spirit, vitality and a sense of being powered by nature.
And efforts will be made not just to bring people to Colorado's mountains and rivers, but also to its business climate. Leaders will pitch the state as a home for established and entrepreneurial companies looking to grow.


Read the full story in the Denver Business Journal: http://bit.ly/18n6qtZ .

"Now, more than ever, the illusions of division threaten our very existence. We all know the truth: more connects us than separates us. But in times of crisis the wise build bridges, while the foolish build barriers. We must find a way to look after one another as if we were one single tribe.” -King T'Challa, Black Panther

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29 Aug 2013 10:41 #2 by FredHayek
Don't like it. Might grow on me, but I love the Colorado flag. I was recently in Ireland and saw other Coloradoans wearing the Colorado Flag t-shirt. Very popular this summer. Looking for a Colorado flag pocket polo.

Thomas Sowell: There are no solutions, just trade-offs.

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29 Aug 2013 11:32 #3 by pacamom
Some of the simplest marketing ideas have been the most successful.


I just wish I had come up with it and been paid a million bucks. :idea:

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29 Aug 2013 12:03 #4 by FredHayek
I just went through safety training. Looks like there is too much carbon monoxide in this state.
There are other great comments on the Westword page about this re-branding.

Thomas Sowell: There are no solutions, just trade-offs.

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29 Aug 2013 12:12 #5 by Photo-fish

FredHayek wrote: Looks like there is too much carbon monoxide in this state.


That is exactly what I said to my wife when I saw it on the news this morning.

´¯`•.. ><((((º>`•´¯`•...¸><((((º> ´¯`•.. ><((((º>`´¯`•...¸><((((º>´¯`•.. ><((((º>`•´¯`•...¸><((((º> ´¯`•.. ><((((º>`•.´¯`•...¸><((((º>

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29 Aug 2013 12:43 #6 by Jekyll
Not particular either way. I have loyalties to Colorado but my true loyalty lies with Alaska I'm afraid. If I have to go one way or the other though, I have to lean more towards the old logo, the new one is just too dang plain. :wink:

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29 Aug 2013 13:03 #7 by FOS
It looks cheap to me.

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29 Aug 2013 13:14 #8 by Jekyll

frogger wrote: It looks cheap to me.


:like:

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