Okay, I'm sure by now y'all have seen or heard of the gone-viral KMart ad (below) for Joe Boxers (follow #ShowYourJoe hashtag on Twitter). Well, JCPenney had some fun with KMart on Twitter, and KMart answered back in a way that literally made me laugh out loud - this is how marketing should be done folks! :rofllol
Kmart's "Jingle Bells" ad has become the most viral of the early holiday season and is already among the biggest hits of 2013. So what's a rival retailer to do?
For JC Penney, a lighthearted exchange on Twitter over the mildly risqué ad seems to have done the trick. The brand trolled Twitter on Nov. 16, and a humorous exchange ensued:
Please go to the link and read the tweets - they're hilarious!
And if you haven't seen the Ship My Pants commercial, you're missing out.
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#ShipMyPants LOL!
"Now, more than ever, the illusions of division threaten our very existence. We all know the truth: more connects us than separates us. But in times of crisis the wise build bridges, while the foolish build barriers. We must find a way to look after one another as if we were one single tribe.” -King T'Challa, Black Panther
The truth is incontrovertible. Malice may attack it. ignorance may deride it, but in the end, there it is. ~Winston Churchill