Watch This Heartwarming Guinness Ad Before It Has to Vanish

29 Jan 2014 10:44 #1 by ScienceChic
This ad will have to be pulled per IOC regulations before tomorrow so watch it now while you can!

Watch This Heartwarming Guinness Ad Before It Has to Vanish
Spot is Part of 'Made of More' Campaign
By: E.J. Schultz
Published: January 28, 2014

Guinness today released a new ad featuring the heartwarming story of an athlete who gave up her spot in the Olympics to her sister. But viewers will have to watch the ad quickly before it disappears on Thursday morning.

The spot features biathlete Tracy Barnes, who recently ceded her place on the U.S. Olympic Team to her twin sister, Lanny, after Lanny was too ill to compete in some of the qualifying races.

But the ad must be pulled soon to comply with U.S. Olympic Committee rules that generally prohibit marketers who are not official sponsors from featuring Olympic competitors, according to Guinness. This year's ad blackout runs from Jan. 30 to Feb. 26, according to rules posted on TeamUSA.org.

Video at: http://adage.com/article/news/watch-hea ... es/291361/

"Now, more than ever, the illusions of division threaten our very existence. We all know the truth: more connects us than separates us. But in times of crisis the wise build bridges, while the foolish build barriers. We must find a way to look after one another as if we were one single tribe.” -King T'Challa, Black Panther

The truth is incontrovertible. Malice may attack it. ignorance may deride it, but in the end, there it is. ~Winston Churchill

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29 Jan 2014 15:43 #2 by Mtn Gramma
What a story! And the commercial was excellent.

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29 Jan 2014 19:54 #3 by otisptoadwater
Really not much of a commercial pushing consumers to buy; I like these kinds of commercials. Here's an example of two sisters and their real life. I hope that their real life story has a happy ending! Now why do I have a craving for a pint of Guinness?

I can explain it to you but I can't understand it for you.

"Any man who thinks he can be happy and prosperous by letting the Government take care of him; better take a closer look at the American Indian." - Henry Ford

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