The Federal Trade Commission (FTC) issued an Enforcement Order this week: two brands must stop claiming caffeinated underwear will make your behind smoother and slimmer. What did they do to get the FTC’s knickers in such a twist?
“The FTC’s complaint … alleges the company deceptively advertised, marketed, and sold women’s undergarments infused with micro-encapsulated caffeine, retinol, and other ingredients… the company made claims that wearing its shapewear would eliminate or substantially reduce cellulite; reduce the wearer’s hip measurements by up to two inches and their thigh measurements by one inch; and reduce thigh and hip measurements “without any effort.”
It’s pretty understandable why some women would have wanted that to be true, but once again science and chemistry get in the way of a great fairy tale.
Talking about false advertising... I bought the whole series of P90X DVDs and I have watched all of them at least three times but I haven't lost a single pound!
I can explain it to you but I can't understand it for you.
"Any man who thinks he can be happy and prosperous by letting the Government take care of him; better take a closer look at the American Indian." - Henry Ford
Corruptissima re publica plurimae leges; When the Republic is at its most corrupt the laws are most numerous. - Publius Cornelius Tacitus
