BOSTON (AP) — A sports nutrition company says New England Patriots wide receiver Chad Ochocinco has signed a one-year endorsement deal that will help it strengthen its social media abilities.
MusclePharm Corp. says the deal with Ochocinco will give the Denver-based company instant exposure to a massive audience.
The firm says the colorful Ochocinco is the most popular NFL player on social media websites — with nearly three million Twitter followers and almost two million Facebook fans.
Social media is becoming more and more powerful! These players are going to have to start having these accounts, just to market themselves for endorsements.
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