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For weeks, in discussing the original March 3 expiration of the NFL's collective bargaining agreement, we've used words like deadline (stretched as it was to this week) and Armageddon, but they are not the right words. The business of the National Football League is currently at an impasse, but the game of football is very much alive. The sport itself literally hasn't gone anywhere. If you love football, go into the garage or a sporting goods store and buy one. Take the ball and throw it with your kids. Play Madden. Get really muddy by playing pick up ball with your friends.
The fan has the power to be a voice in this negotiation, but it is a voice that will only be heard if fans redirect their fervor and spending, because the only message sports leagues understand is the message that the public will pay to watch something else. That would get everyone's attention. Football doesn't need the NFL to exist, nor do football fans.
The real shame would be if fans just wait for the storm to pass and continue with business as usual without reminding both sides that the business of caring is what makes any of this important.
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