Whom do we trust when we’re looking for information? Increasingly, research shows that Americans are more likely trust friends, peers and word-of-mouth over “experts.” A 2007 eMarketer survey
http://webasic.blogspot.com/2007/08/tru ... ation.html
of the most trusted sources of information for US consumers was topped by “friends, family and acquaintances” and “strangers with experience.”
I can only theorize that all those positive, nay glowing comments on the sparkling fabulosity of this place’s verde were written by employees or family members of the owners. And that’s the problem with consumer reviews – comments are of no value in the absence of some means for determining credibility. If you’re vested in the business, you may lack objectivity. Or maybe you’re an idiot, which also tends to compromise the value of your contributions.
I trust local sites like 285Bound where I get to know and trust my fellow posters and their advice! :thumbsup:
"Now, more than ever, the illusions of division threaten our very existence. We all know the truth: more connects us than separates us. But in times of crisis the wise build bridges, while the foolish build barriers. We must find a way to look after one another as if we were one single tribe.” -King T'Challa, Black Panther
The truth is incontrovertible. Malice may attack it. ignorance may deride it, but in the end, there it is. ~Winston Churchill
