Selling Out... What, like that's a bad thing? was created by Biggie
A month or so ago, a friend and I found ourselves in a (surprisingly heated) debate over whether or not Johnny Depp had “sold out”. (Yes, I know this is a beer, wine, and liquor blog… just wait)
His stance was that Johnny Depp was a seriously talented actor who had strayed from the true art of his craft by making a third and wholly unnecessary ‘Pirates of the Caribbean’ movie just to please the fans and had therefore sold out… My argument was that, hey… the whole point of acting is to entertain an audience (the fans), so fulfilling that role and giving the fans what they want, is about as true to the craft as you can get. It was clear we were never going to see eye to eye on this one, so we dropped the subject before feelings got hurt… at least I think so.
Fast forward a few weeks to the day I heard that Stranahan’s Whiskey had been bought out by a NY-based spirits company… My first thought was, of course, “What?!? Sell Outs!” But then I thought, well… I guess that’s the way this business goes. I mean, if you’re not in it to make money, then why even sell your product? Just hand it out to friends and family.
Fast forward to last night, when I received an email from a friend with whom I’d taken a tour of the distillery last year, lamenting over the Stranahan’s news… I responded with a, “I know, I’m so bummed…” or something else, equally as deep and thought-provoking. Then my mind went back to the Johnny Depp argument (see, I told you it was relevant) and I wondered, why I had judged Stranahan’s so harshly for making a logical business decision, when I thought nothing of Johnny D. doing the same thing? Did I value the food&wine craft more than I valued the acting craft? Possibly. Probably. Well, clearly.
But it’s more than that… I’ve always had fairly strong opinions on the issue of Quality vs. Quantity. It’s inevitable, in my opinion, that if you increase the quantity, the quality will take a hit. It’s the most basic of inverse relationships. When a tasty restaurant goes the way of the chain, I once again find myself “bummed”. So where does that leave Stranahan’s? Will it still truly be a “small-batch” whiskey? If they increase production, say even 10-fold, will it still taste as good? I’ll guess we’ll have to wait and see…
One thing we do know, at least for now, is that Stranahan’s will remain a true Colorado Whiskey… and as long as they keep making it, Biggie’s will keep selling it.
Much love to Johnny Depp…
(Jennifer is a New York transplant who works part time at Biggie Liquor, full time in an office, and wishes it were the other way around)
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Replied by Biggie on topic Selling Out... What, like that's a bad thing?
Thanks, Cinnamon Girl... Hopefully Johnny Depp wasn't too offended by the article (since I'm certain he reads this blog...)
On another note, some of you may have noticed that we have been out of Stranahan's Whiskey lately... we haven't been able to get any from our distributor. We hope to have it back next Wednesday though... fingers crossed!