Women are very successful in our business. I believe it has to do with their ability to connect with people and their emotional intelligence. Women are also natural caretakers, and when you talk about finances— especially insurance—it’s an emotional discussion.
Also, women consumers tend to take a backseat when it comes to their personal finances. For example, they don’t know what they don’t know, and they are fearful to ask questions because they do not want to sound “uninformed.”
Women advisors can help break down the barriers for women consumers and enable them to take a more informed seat at the table when it comes to securing their financial future.