When you are out looking at flooring and acquiring flooring estimates, always ask to have them provide you with a written total estimate including your square footage or yardage. That way you can compare and shop that price.
Don't be fooled by free or reduced installation costs. Don't be fooled by free flooring. Nothing in this world is free. Your bottom line is always the best way to insure you are getting the best deal you can get.
Ask your sales associate to itemize the costs for you.