Running an effective Facebook ad isn’t as easy as it sounds sometimes. There are always minor (or major) tweaks that need to be done so that you get the best “bang for your buck” so to speak. Here are some tips and things you can do to optimize your Facebook ads.
That is a hard part, especially when you cover such a wide range of audiences. I would suggest that when you do a specific ad, stick to a specific audience for that ad - even if your overall audience is much broader. That will help you keep your sanity a bit.