Ways to Maximize Your Facebook Marketing was created by SocialMediaMaiden
It’s so easy to get lost in a sea of online marketing posts. There is a certain level of discouragement that happens when you don’t receive any engagement. To avoid the frustration of feeling like you aren’t getting anywhere, here are some things you can do to help enhance your Facebook marketing.
Watch Your Competition
There are so many things we can learn from others. Both positive and negatives. In the Pages to Watch section of your Facebook page admin panel, add a few of your competitors so that you can keep track of their engagement and some of their stats. Look at the types of posts they are putting out and look at the engagement. If they have a lot of reactions and comments, figure out how you can tailor your marketing to match those type of posts. Try a few with your audience and see how it goes.
Try Trending Features
Keeping up with social media and the developments can be a full-time job all on its own. But, those features are exciting to users and they are more likely to interact with something new and flashy. It’s important to keep up with the changes and integrate them into your marketing plan. A few of these ideas to implement on Facebook would be video marketing, live streaming video, and setting up the Facebook shop where consumers can buy your products from your page. It’s worth implementing these tools into your marketing.
Monitor What Your Followers Are Saying
A lot of times, it’s easy for a brand to put up content and walk away to work on other tasks. However, it’s important to keep an eye on things that happen online. Especially when your fans are asking questions or having conversations on your content. Be sure to monitor these interactions. It will tell you a lot about your followers. If there is negative feedback, you can use that to tailor content to what they really want to see. If it’s positive, then you can make more content along those lines. If they are asking questions, you will know what in your marketing strategy needs to be clarified.
Having a strong CTA (call-to-action) in your posts is an important key to online marketing. As we can tell from political posts and controversial topics, people online are always eager to give their opinion. You use this fact to your advantage. Ask your audience questions, find out their opinion. It’s great for engagement!
Online advertising on Facebook is an affordable way to get your message to a wider audience. There are several types of ads you can run on Facebook and campaigns with objectives to help you reach your goal. Whatever your goal for paid advertising is, there is a way to accomplish that with Facebook advertising.
Monitoring your analytics on your page will give you the information you need to improve your digital marketing strategy. You will be able to easily tell what posts were most popular with your audience, how many people interacted with each post, and other details that will help you tailor your content so that each most reaches its potential.
If you are interested in help with your social media marketing, Social Media Maiden can help! We offer affordable management packages and consulting options. Give us a call at (720) 229-4165 to schedule your 30 minute consultation today!