Not all websites are created equal upon which you can get your business information added though. If they aren't configured well, aren't mobile responsive, aren't SSL secure, or aren't actively adding fresh, new content, then it won't help your website nearly as much.
I’ve written before about the use of the search phrase “near me” because it’s a crucial bit of information for advertisers. If people are searching for something near them, that’s a pretty strong signal of intent. Last year, we noticed that smartphone users were dropping location qualifiers like ZIP codes and neighborhoods from local searches. Why? Because they assume the results will be automatically relevant to their location thanks to their devices.
And people have continued to adapt to advances in search technology. If you want a crystal clear example of purchase intent, “near me” mobile searches that contain a variant of “can I buy” or “to buy” have grown over 500% over the last two years. These include things like “where can I buy stamps near me,” “places to buy scrubs near me,” or “where to buy vinyl records near me.”
“Near me” is no longer just about finding a specific place. It’s now about finding a specific thing, in a specific area, and in a specific period of time.