Wondering how to improve your local digital marketing? We can help!
We all know social media is here to stay, but it feels like swimming upstream to build audiences and reach them effectively, doesn't it? Which is the best platform for you to use? Facebook? Instagram? SnapChat? Pinterest? Twitter? It can depend on your industry and your target audience, but mostly on what you are comfortable using. What most don't realize is that social media platforms aren't just tools to use when needed, it's all about relationship building. And
that takes the one thing we have the least of: time.
Facebook keeps
changing its News Feed algorithm
and decreasing the reach of Business Pages to their own fans. Sharing business info/sales/news to local Facebook Groups is helpful, but many groups have rules against posting ads or limiting it to one day a week (FYI, we welcome business posts anytime!). If you scroll back through most groups' posts you'll see that many business posts have very few Likes or Engagement - members of the groups avoid those days that businesses are allowed to post and recognize serial business posters in their notifications so they can easily avoid clicking to see what they posted.
A group may have 10,000+ people in it, but in no way does that mean that all 10,000 see it. Whatever number of people there are in a Closed group means that is the maximum # of people who *could* ever see your post; same goes for NextDoor which is locked down by neighborhood. Reach is very limited, especially because Closed Facebook groups and posts on NextDoor are NOT indexed by Google and will never show up for someone who is searching for something in Google (or Bing) that would help them find your business or nonprofit organization.
If you truly want to reach a larger, local audience, you should be posting on MyMountainTown.com! We are completely open to the public, the most recent posts are all fed chronologically to our Home Page - no hiding certain ones ever, our posts are organized into separate Forums based on subjects (so no politics when you all you want are the Business Classifieds!) making them easy to search. Last year we had over
80,000 unique visitors to our website, and reached hundreds of thousands more through our social media accounts on Facebook, Twitter, and Instagram. Posts on our website are indexed by Google and will help customers find you on Page 1 of Google search results when they need
you (
when is the last time you Googled your business name to see where and how you are found?).
Best of all, unlike Facebook and Next Door, we shop local and support local by giving back to the community and being involved in the community. By posting on My Mountain Town, or paying to advertise on MMT, you are helping to support local too!
It's
free to join
(
nonprofits: click here
) and post! If you'd like additional visibility with graphic ads on our various pages, the rates are reasonable and get guaranteed views (with actual hard view counts that range from 2,000-150,000 depending upon which page the ad is displayed) and often better click rates than the industry standards. Email
This email address is being protected from spambots. You need JavaScript enabled to view it. or call 720-608-0285 today for more info!