Magic Fresh! What is it?

Data for Its Odor-Controlling Magic Fresh® Carpet Treatment

Results Prove Dramatic Decrease in Pet Urine Odor

DALTON, GA May 4, 2009 — Beaulieu announced the results of an independent laboratory test that confirmed the odor-destroying power of its Magic Fresh® carpet treatment on pet urine. Carpet samples treated with Magic Fresh and untreated carpet samples were subjected to equal amounts of pet urine to evaluate the odor controlling capability of Magic Fresh. “The results were even more dramatic than we expected,” commented a delighted Jeff Meadows, Executive VP, Beaulieu of America.

Men and women were asked to judge the strength of the odor in a blind smell test. After two days, participants detected very little or no odor at all with the Magic Fresh samples, while the untreated samples still had a strong pungent odor. The test also registered the presence of ammonia in parts per millionth (the odor-causing component of urine) in the air over the same two-day period. The Magic Fresh samples registered a sharp and rapid decline in the ammonia level in the air of the test chamber over the same 48-hour period.