I love taking my kids to the zoo. We have the family plus membership so I can take my whole family plus 1 guest each time. It cost me $99 for the year which is not much considering it would cost that much for us after going 3 times and we go a LOT. You also get tickets that you can give to friends and now you can get in at 8:30 before the crowds if you are a member. We went yesterday and had a blast!