Though the trend has been building for several years, it's now hitting its stride. While total sales of film cameras lag behind their digital counterparts, something odd is happening that would have recently been seen as inconceivable: digital camera sales are decreasing, and sales of analog cameras are increasing.
The Photo Marketing Association's most recent report (PDF) on U.S. camera sales from September 2010 says digital camera sales dropped 2 percent between the summer of 2009 and 2010, perhaps because the market was becoming saturated. Analog camera sales increased from 30 percent to 40 percent during that time, the PMA calculates, with much of the increase coming from instant camera purchases.
