A fine effort to curtail problems associated with marine sustainability. Anyone familiar with what is happening to many marine species, such as sharks - a vitally important apex predator, can appreciate this.
And this is being done without government control, taxes, politics, mandates, or legislation.
Kroger Announces Goal to Source Top 20 Wild-Caught Seafood Items From MSC Sources By 2015 and Expands Partnership With WWF
10:45a ET April 8, 2011 (PR NewsWire)
The Kroger Co. (NYSE: KR) today announced new details of its progress on seafood sustainability and the next phase of its partnership with World Wildlife Fund (WWF), a leading global conservation organization. WWF is at the forefront of developing strategies for responsibly-sourced wild seafood. Kroger has been working with WWF for more than a year to assess its current seafood supply and develop ways to improve the sustainability of its seafood buying practices and standards.
The results of the internal analysis suggest already more than half of the top 20 wild-caught seafood species sold by Kroger are certified by the Marine Stewardship Council (MSC) or in full assessment. Kroger has set a 2015 goal of sourcing 100% of its top 20 wild-caught species from sources that are certified by MSC, in full assessment, or involved in a Fishery Improvement Project with WWF.
"Kroger is enthusiastic about this goal and what it will mean for our customers," said Mark Van Buskirk, Vice President for Meat and Seafood Merchandising for Kroger. "We want to ensure that our customers and their children can enjoy fresh, sustainable seafood for generations to come."
In addition to sourcing 100% MSC certified fish, Kroger is supporting a number of Fishery Improvement Projects in cooperation with WWF including the Ecuadorian mahi mahi and Indonesian yellowfin tuna fisheries. The improvements being put in place will directly help these fisheries perform at a level consistent with MSC standards, benefiting local communities, fishermen, suppliers and consumers.
Kroger will also no longer sell shark, marlin or bluefin tuna due to sustainability concerns in the species.
"As one of the largest traditional food retailers in the U.S., the Kroger family of stores plays an important role by working with the seafood industry on important sustainability practices," says Bill Fox, Vice President and Managing Director of WWF's fisheries program. "Commitments like this are essential to achieving our conservation goals for healthy oceans."
The WWF here is the World Wildlife Federation - you know, eco nazis! :VeryScared: lol
"Now, more than ever, the illusions of division threaten our very existence. We all know the truth: more connects us than separates us. But in times of crisis the wise build bridges, while the foolish build barriers. We must find a way to look after one another as if we were one single tribe.” -King T'Challa, Black Panther
The truth is incontrovertible. Malice may attack it. ignorance may deride it, but in the end, there it is. ~Winston Churchill