So Breathes — employed by Westword, Denver's weekly alternative newspaper — became perhaps the first professional marijuana critic in the country. William Breathes is his pen name, of course. Like a food critic, he remains anonymous to the businesses he reviews.
"We have more than 100,000 licensed medical marijuana cardholders in the state," he says. That's fueled the growth of dispensaries, which now outnumber Starbucks in Denver. More than 300 dispensaries are in business citywide.