AOL LOSES TRAFFIC SINCE HUFF & PUFF BUYOUT

30 Jan 2012 15:34 #1 by Grady

One year after getting into bed with the media princess and plunking down $315 million to buy the Huffington Post, the AOL boss has seen traffic on his Web site fall to where the ubiquitous e-mail voice should be saying, “You Got Nailed.”

Consider this: AOL had 78.9 million unique visitors prior to the acquisition. Recent Nielsen numbers show a drop-off to 73.6 million.

Analysts ripped Armstrong for overpaying at the time, and an OTM insider goes so far as to call it his “biggest mistake to date.”

“A total disaster from the beginning,” our source, who covers the market, said. “Between all the layoffs and redesign, it’s amazing anyone would want to work at HuffPo. They’re chasing the competition now rather than leading it.”

Imagine the surprise in my voice :lol:

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30 Jan 2012 16:37 #2 by AspenValley
I guess I'm having a hard time seeing cause and effect in this? I'm pretty sure AOL was faltering when it bought the Huffington Post and hoping buying it would prop up it's sagging numbers. That didn't happen, but is it accurate to conclude that HP is to blame? AOL has been on the decline for a long time. In fact, most people feel it totally sucks. I'm surprised it's lasted thing long. The numbers very well have been even worse wtihout Huffington Post.

Also, the Huffington Post itself has gone downhill since AOL acquired it. The content seems stale and repetitive and it's loaded with annoying pop up ads, ads disguised as news articles, and a lot of other annoying crap that wasn't there before. I'll bet it has lost a lot of readers.

I think you could make a case that AOL is dragging down Huffington Post, not the other way around.

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30 Jan 2012 18:46 #3 by Rick
Well it's no surprise to me and I don't think it matters at all who owns the Huffrag. They use the same ultra left garbage as MSNBC but don't have a racist like Sharpton spewing lies and hate...so I guess they should get a little more respect.

It was always the women, and above all the young ones, who were the most bigoted adherents of the Party, the swallowers of slogans, the amateur spies and nosers−out of unorthodoxy

George Orwell

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30 Jan 2012 18:52 #4 by JSG

Grady wrote: Consider this: AOL had 78.9 million unique visitors prior to the acquisition. Recent Nielsen numbers show a drop-off to 73.6 million.


Gee, ONLY 73.6 MILLION unique visitors. :crying2: They're still the 17th-most visited website in the US:

1 google.com
2 youtube.com
3 facebook.com
4 yahoo.com
5 wikipedia.org
6 live.com
7 msn.com
8 twitter.com
9 blogspot.com
10 bing.com
11 microsoft.com
12 amazon.com
13 ebay.com
14 linkedin.com
15 ask.com
16 wordpress.com
17 aol.com
18 craigslist.org
19 go.com
20 cnn.com
21 adobe.com
22 apple.com
23 about.com
24 huffingtonpost.com
25 flickr.com

The Huffington Post is the most-visited political website, with 54 million unique visitors (compared to 14 million for Drudge) http://www.ebizmba.com/articles/political-websites , and 6th-most visited news website (compared to 32 million for Fox News), according to January 2012 rankings:

1 | Yahoo! News
30 - eBizMBA Rank | 110,000,000 - Estimated Unique Monthly Visitors | *29* - Compete Rank | *30* - Quantcast Rank | N/A - Alexa Rank.
Most Popular News Websites | Updated 1/25/2012 | eBizMBA

2 | CNN
44 - eBizMBA Rank | 74,000,000 - Estimated Unique Monthly Visitors | 35 - Compete Rank | 40 - Quantcast Rank | 58 - Alexa Rank.
Most Popular News Websites | Updated 1/25/2012 | eBizMBA

3 | MSNBC
45 - eBizMBA Rank | 73,000,000 - Estimated Unique Monthly Visitors | 40 - Compete Rank | *50* - Quantcast Rank | N/A - Alexa Rank.
Most Popular News Websites | Updated 1/25/2012 | eBizMBA

4 | Google News
51 - eBizMBA Rank | 65,000,000 - Estimated Unique Monthly Visitors | *60* - Compete Rank | *42* - Quantcast Rank | N/A - Alexa Rank.
Most Popular News Websites | Updated 1/25/2012 | eBizMBA

5 | New York Times
64 - eBizMBA Rank | 59,500,000 - Estimated Unique Monthly Visitors | 49 - Compete Rank | 60 - Quantcast Rank | 84 - Alexa Rank.
Most Popular News Websites | Updated 1/25/2012 | eBizMBA

6 | HuffingtonPost
67 - eBizMBA Rank | 54,000,000 - Estimated Unique Monthly Visitors | 53 - Compete Rank | 26 - Quantcast Rank | 122 - Alexa Rank.
Most Popular News Websites | Updated 1/25/2012 | eBizMBA

7 | Fox News
148 - eBizMBA Rank | 32,000,000 - Estimated Unique Monthly Visitors | 108 - Compete Rank | *150* - Quantcast Rank | 185 - Alexa Rank.
Most Popular News Websites | Updated 1/25/2012 | eBizMBA

8 | Digg
199 - eBizMBA Rank | 25,100,000 - Estimated Unique Monthly Visitors | 330 - Compete Rank | 127 - Quantcast Rank | 139 - Alexa Rank.
Most Popular News Websites | Updated 1/25/2012 | eBizMBA

9 | Washington Post
200 - eBizMBA Rank | 25,000,000 - Estimated Unique Monthly Visitors | 126 - Compete Rank | 140 - Quantcast Rank | 334 - Alexa Rank.
Most Popular News Websites | Updated 1/25/2012 | eBizMBA

10 | LATimes
201 - eBizMBA Rank | 24,900,000 - Estimated Unique Monthly Visitors | 132 - Compete Rank | 97 - Quantcast Rank | 374 - Alexa Rank.
Most Popular News Websites | Updated 1/25/2012 | eBizMBA

11 | Mail Online
203 - eBizMBA Rank | 24,800,000 - Estimated Unique Monthly Visitors | 189 - Compete Rank | 275 - Quantcast Rank | 146 - Alexa Rank.
Most Popular News Websites | Updated 1/25/2012 | eBizMBA

12 | Reuters
210 - eBizMBA Rank | 24,000,000 - Estimated Unique Monthly Visitors | 272 - Compete Rank | 81 - Quantcast Rank | 278 - Alexa Rank.
Most Popular News Websites | Updated 1/25/2012 | eBizMBA

13 | ABCNews
220 - eBizMBA Rank | 20,000,000 - Estimated Unique Monthly Visitors | *103* - Compete Rank | *110* - Quantcast Rank | 446 - Alexa Rank.
Most Popular News Websites | Updated 1/25/2012 | eBizMBA

14 | USA Today
241 - eBizMBA Rank | 18,000,000 - Estimated Unique Monthly Visitors | 63 - Compete Rank | 237 - Quantcast Rank | 422 - Alexa Rank.
Most Popular News Websites | Updated 1/25/2012 | eBizMBA

15 | BBC News
250 - eBizMBA Rank | 17,000,000 - Estimated Unique Monthly Visitors | *400* - Compete Rank | *305* - Quantcast Rank | 46 - Alexa Rank.
Most Popular News Websites | Updated 1/25/2012 | eBizMBA

http://www.ebizmba.com/articles/news-websites

I'm sure AOL and Huffpo are crying all the way to the bank.

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30 Jan 2012 19:34 #5 by CinnamonGirl
Replied by CinnamonGirl on topic AOL LOSES TRAFFIC SINCE HUFF & PUFF BUYOUT
Huffpost is one of the worst offenders as far as Black Hat SEO goes.

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31 Jan 2012 07:50 #6 by FredHayek
I think AOL is a perfect example of how to destroy a company.

Thomas Sowell: There are no solutions, just trade-offs.

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31 Jan 2012 13:49 #7 by UNDER MODERATION
Replied by UNDER MODERATION on topic AOL LOSES TRAFFIC SINCE HUFF & PUFF BUYOUT
I love to see companies like AOL and Qwest go under because when they were the only game in town they showed no mercy..Verizon is next on my hit list..I can't wait to dump them and I will stiff them on my last two bills..What do I care? I'm retired, everythings paid for and I don't need or want good credit for anything..In fact I wanna see how low I can get my credit score..

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01 Feb 2012 10:30 #8 by Grady

Vice Lord wrote: I love to see companies like AOL and Qwest go under because when they were the only game in town they showed no mercy..Verizon is next on my hit list..I can't wait to dump them and I will stiff them on my last two bills..What do I care? I'm retired, everythings paid for and I don't need or want good credit for anything..In fact I wanna see how low I can get my credit score..

This is from a so called "union supporter" both Qwest, now Century Link, and Verizon are very large employers of CWA members. I guess their jobs don’t matter. The same thing goes for the USW (United Steel Workers) it’s OK to outsource their jobs, just not VL’s. I bet he doesn’t have his car repaired at a union shop, or hire any union craftsmen to do work around the estate. Nor is there any union made clothing, electronics, beer, or anything else around the house.

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01 Feb 2012 10:51 #9 by UNDER MODERATION
Replied by UNDER MODERATION on topic AOL LOSES TRAFFIC SINCE HUFF & PUFF BUYOUT
Thats not true..I have a master list I work from , but doesn't everybody hate Qwest? I was getting $300 bills (3 lines) for 15 years when I first moved here..I had a home based business and when the service went out I'd lose 1000's only to recieve a $5 credit from those bastards...Verizon just volentarily turned over phone records (illegally) to the Bush administration and fired theiri employees who participated in the occupy protests during their lunch breaks...

Thats it-I will not be doing business with them

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