Lorna Davis, who is in charge of the global biscuit division at Kraft, says the Oreo did OK. But it wasn't a hit. It was almost pulled out of China.
But before the cookie was declared a failure, Kraft thought that maybe a little research was in order. And so a decade after it was introduced, Kraft finally asked the right question of Chinese consumers. A question unthinkable in the United States:
I heard this on NPR, but considering how lactose intolerant the Chinese are, why introduce Oreos when they will never know the joy of dunking them in milk?
It is like introducing macaroni into a cheese free society.
Thomas Sowell: There are no solutions, just trade-offs.
