Ads, Ads and more Ads - including the NYT - Rush Rules

It look like a lot of the "boycott" of advertisers on Rush's show is not so much grass roots and more nutroots...

Rush Limbaugh Is Bad For Business

Conservatives, liberals, and now corporations have turned their back on Rush Limbaugh in the wake of his shocking misogyny, lies, and personal attacks. More and more are realizing that Rush Limbaugh has become bad for business.

http://mediamatters.org/blog/201203140004

Really?

NY Times advertisement airing during ‘Rush Limbaugh Show’ on flagship station

It also escaped Media Matters’ notice that an advertisement for the left-leaning New York Times aired during Limbaugh’s Tuesday program.

A recording of Limbaugh’s commercial break on Tuesday from 12:55 p.m. EDT to 12:58 p.m. EDT on WABC shows that ads were aired for the non-prescription female hormone balancer Amberen, a food-stamp public service announcement from the U.S. Department of Agriculture, a spot for WABC’s other programming and one for The New York Times.

Read more: http://dailycaller.com/2012/03/14/ny-ti ... z1pDN99w8o

And more advertisers are ready to fill in any "dead air".

Limbaugh announces four new commercials slated to start next week

“During the top-of-the-hour break I just received four new commercials that I have to voice by Friday,” Limbaugh said. “Just wanted you to know – four new spots that I have to voice by Friday that start running next week.

While some left-wing storefronts have been boasting that Limbaugh has lost 140 advertisers, the accuracy of that claim has been debated. Some radio advertisers have requested to be on a “no-buy” list for Limbaugh’s program, which is an advertising strategy and not a boycott of any specific program according to Michael Harrison, the founder and publisher of the radio talk industries trade journal Talkers magazine.

http://dailycaller.com/2012/03/14/limba ... next-week/

And what do industry experts say.

‘Talkers’ magazine publisher: Limbaugh likely ‘has the biggest audience he's had in years.

There has been no measure of his listenership since the Fluke flap. But nonpartisan radio expert Michael Harrison told The Daily Caller that Limbaugh’s numbers likely are going nowhere but up — despite the anti-Limbaugh push.

Harrison is founder and publisher of Talkers magazine, the industry’s leading trade journal.

According to Harrison, even if all the publicity is negative, it is a “good bet that Rush is enjoying pretty high ratings” last week and going into this week.

“The irony is that he probably right now has the biggest audience he’s had in years, and the double irony of all this is sponsors that are fleeing, they’re missing out on the best advertising buy in radio,” Harrison told TheDC in an interview, explaining that Limbaugh incites passion on all fronts.

Read more: http://dailycaller.com/2012/03/14/talke ... z1pDOAmpp3

All the blast and bluster of the left is a bunch of bull crap and misinformation. Rush is not going anywhere.

It would be just like Limbaugh to spout off like this to increase ratings for his program.

New York Times, March 13

After Apology, National Advertisers Are Still Shunning Limbaugh

IN place of paid advertisers, public service announcements now fill some of the time between Rush Limbaugh’s monologues on radio stations, a consequence of an ad boycott against the conservative talk show host that is now nearly two weeks old.

It is, analysts say, the most serious rebellion against “The Rush Limbaugh Show” in the more than 20 years that the show has been broadcast. This week, new evidence emerged that the ad boycott was costing Premiere Radio Networks — the show’s syndicator — money, though the total amounts are unclear.

http://www.nytimes.com/2012/03/14/busin ... -line.html

JSG wrote: New York Times, March 13

After Apology, National Advertisers Are Still Shunning Limbaugh

IN place of paid advertisers, public service announcements now fill some of the time between Rush Limbaugh’s monologues on radio stations, a consequence of an ad boycott against the conservative talk show host that is now nearly two weeks old.

It is, analysts say, the most serious rebellion against “The Rush Limbaugh Show” in the more than 20 years that the show has been broadcast. This week, new evidence emerged that the ad boycott was costing Premiere Radio Networks — the show’s syndicator — money, though the total amounts are unclear.

http://www.nytimes.com/2012/03/14/busin ... -line.html

It's nice to see the NYT helping Rush out by advertising on some of the affiliates.

JSG wrote:
This week, new evidence emerged that the ad boycott was costing Premiere Radio Networks — the show’s syndicator — money, though the total amounts are unclear.

http://www.nytimes.com/2012/03/14/busin ... -line.html

This statement is factual even if the amount of revenue lost is negligible. So until they really do know the number, it's not much of a story (perfect filler for the NYT).

I don't know how it works exactly but the NYT ad was heard on the New York radio station that airs Rush. I suspect the NYT may have just bought ads on the New York radio station to air throughout the day, regardless of programming.

I don't know what's so surprising about a New York newspaper advertising on a New York radio station (hometown audience). As the article clearly states, it wasn't a national ad, but you'd never know that from the way the right wing blogs are slanting the story.