So, instead of studying fermentation and becoming a master brewer the old fashioned way (I guess by taste testing and on the job training), many colleges/universities are offering or considering offering degrees in fermentation.
There's a great use of taxpayer dollars. Personally, I think a technical school degree with an internship and business courses would be better.
“I’m a beer drinker, and I enjoy gourmet beer,” Kevin Shaughnessy, head of The University of Alabama chemistry department, said. “I’m sure that [the major] would be popular with students here from a career standpoint as well as from a general interest in the subject.”
Though Shaughnessy knew little of the major specifically, he said he’d had experience reading about brewing, had friends who brewed and was familiar on the generalities of the science.
There you go. Another reason for adding fermentation science, an entire program, to the curriculum: Friends who brew and popular with students from "a general interest in the subject."
Sounds pretty specialized to me, how many breweries are out there? And a lot of craft beers are actually brewed in huge breweries on a contract basis, it would probably be good to offer brewing classes but also include more diverse food production.
H,
The number one selling brew in the world is a Chinese beer. Helps to have billions of consumers in your home market.
Thomas Sowell: There are no solutions, just trade-offs.
In order to accept the downhill plummet the country will remain in, students are looking to drink their way through life, and not being able to afford their favorite brew, they might as well learn to brew it.
UC Davis out in California has had a Viticulture and Enology program in place for years. It is rated one of the top programs in the world. It was originally funded by Robert Mondavi.
I don't see an issue with a degree in brewing. Having said that I would assume that the program would cover all aspects of the industry including the biology and the business sides.
Innovative, promising, and appealing from a business perspective. Wish I'd thought of it.
According to the Brewer's Almanac (2012) - Colorado ranks third in the country for number of brewers (133 breweries).
(our consumption per capita is 20th in the country - so I'm guessing we have a lot of boutique breweries).
Take some chemistry, biology, and business - and you get a good, job-relevant program.
2wlady wrote: So, instead of studying fermentation and becoming a master brewer the old fashioned way (I guess by taste testing and on the job training), many colleges/universities are offering or considering offering degrees in fermentation.
There's a great use of taxpayer dollars. Personally, I think a technical school degree with an internship and business courses would be better.
“I’m a beer drinker, and I enjoy gourmet beer,” Kevin Shaughnessy, head of The University of Alabama chemistry department, said. “I’m sure that [the major] would be popular with students here from a career standpoint as well as from a general interest in the subject.”
Though Shaughnessy knew little of the major specifically, he said he’d had experience reading about brewing, had friends who brewed and was familiar on the generalities of the science.
There you go. Another reason for adding fermentation science, an entire program, to the curriculum: Friends who brew and popular with students from "a general interest in the subject."
I don't see this as any different than getting a viticulture & enology degree
- it's a great way to make a living! And the only taxpayer dollars used are those taken on as student loans which have to be paid back, and grants won by professors for research which improve the yield and hardiness of the vines/hops plant species/etc thus contributing to our economy...what's the downside? Even in a bad economy, people will always find money for their alcohol, so it's a safe career to go into, IMO. (I've considered buying land in Oregon or Washington and planting a vineyard - those regions will become the new Napa Valley in 25-50 years).
"Now, more than ever, the illusions of division threaten our very existence. We all know the truth: more connects us than separates us. But in times of crisis the wise build bridges, while the foolish build barriers. We must find a way to look after one another as if we were one single tribe.” -King T'Challa, Black Panther
The truth is incontrovertible. Malice may attack it. ignorance may deride it, but in the end, there it is. ~Winston Churchill