Rush Limbaugh Toxic To Major Advertisers, Radio Company Says Cumulus: Nearly All Top Advertisers Have 'Exclude Rush Limbaugh' Orders
The battle between Rush Limbaugh and the Cumulus radio network continued on Wednesday.
The two camps have been trading accusations for days, ever since anonymous Limbaugh backers told the New York Daily News that the host was thinking of abandoning the network due to CEO Lew Dickey's repeated assertions that his controversial comments were hurting ad sales.
On Tuesday, Dickey continued the pattern. Asked about Limbaugh during an earnings call, he said, "The facts are indisputable regarding the impact certain things have had on ad dollars."
Then, trade site Radio Ink quoted a "very high ranking Cumulus official," who said, "Forty-eight of the top 50 network advertisers have 'exclude Rush and Hannity' orders. Every major national ad agency has the same dictate." This statement was in line with other reports about the ad market's hostility towards Limbaugh.
LadyJazzer wrote: The number that is important is NOT "number of listeners", or "ratings"....It's ADVERTISER REVENUE....And it's dropping...a lot...And the network is saying so...LOUDLY.
Some days it just does not pay to get out of bed.
................"The boycott, organized mostly by the left-wing Media Matters, can now officially be called a failure with the news that advertisers have not only returned, but that the show is pacing ahead of last year:".............
LadyJazzer wrote: The number that is important is NOT "number of listeners", or "ratings"....It's ADVERTISER REVENUE....And it's dropping...a lot...And the network is saying so...LOUDLY.
Some days it just does not pay to get out of bed.
................"The boycott, organized mostly by the left-wing Media Matters, can now officially be called a failure with the news that advertisers have not only returned, but that the show is pacing ahead of last year:".............
LadyJazzer wrote: The number that is important is NOT "number of listeners", or "ratings"....It's ADVERTISER REVENUE....And it's dropping...a lot...And the network is saying so...LOUDLY.
Some days it just does not pay to get out of bed.
................"The boycott, organized mostly by the left-wing Media Matters, can now officially be called a failure with the news that advertisers have not only returned, but that the show is pacing ahead of last year:".............
Since Breitbart and/or Drudge and "FACTS" do not belong in the same sentence, yes FACTS are a b*tch... Let me know when you have some.
I read that the network is still losing money on Limbaugh, and they are not happy... I just want him to keep doin' what he's doing....and join the GOTP Death March...
G'bye, Peter Boyles... Don't let the door hit ya on the way out.... :thumbsup:
LadyJazzer wrote:
Since Breitbart and/or Drudge and "FACTS" do not belong in the same sentence, yes FACTS are a b*tch... Let me know when you have some.
I read that the network is still losing money on Limbaugh, and they are not happy... I just want him to keep doin' what he's doing....and join the GOTP Death March...
Then maybe Politico is more up your alley for facts...
NEW YORK - Rush Limbaugh’s distributor on Thursday said there is no denying the conservative radio host’s controversial comments about Sandra Fluke hurt advertising last year — but 2013 is apparently a whole different ballgame.
This year, Limbaugh is drawing new advertisers and recovering well after the major boycott he faced in response to his broadcasts on Fluke, Premiere Radio senior vice president and director of talk radio sales Dan Metter told the Talkers New York 2013 conference.
“Many of these companies, especially in this economy, need talk radio,” he said. “The endorsement of Rush Limbaugh, Sean Hannity, Randi Rhodes and George Noory is gold to these guys. That builds their brands, makes their business. So where the challenge has been with regard to the controversy is we did have a little bit of a dip — a great deal of a dip in the second quarter last year after it happened — we’ve refocused and gone out after those entrepreneur based companies. And now, a year later, we’re doing very well.”
People have found ways around ads on TV with the DVR, but this is a little bit tougher in radio. It might be narrow-casting, just a loyal, smaller, audience, but it is there.
Thomas Sowell: There are no solutions, just trade-offs.
Radio ads are going the way of the dodo too - more and more people are signing up for streaming sources every year, or just listening to their downloaded libraries, ones which don't include traditional ads. The bigwigs at the top haven't figured it out yet, but advertising is undergoing a revolution in terms of how it's done.
"Now, more than ever, the illusions of division threaten our very existence. We all know the truth: more connects us than separates us. But in times of crisis the wise build bridges, while the foolish build barriers. We must find a way to look after one another as if we were one single tribe.” -King T'Challa, Black Panther
The truth is incontrovertible. Malice may attack it. ignorance may deride it, but in the end, there it is. ~Winston Churchill
