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Pollster Rasmussen Quits After Dismal 2012
New Republic: Scott Rasmussen has left Rasmussen Reports, one of the least accurate pollsters of the last two elections. From that perspective, you might expect that Rasmussen was fired for bad surveys. His polls were biased toward Republican candidates in two consecutive cycles, outrageously so in 2012. He refused to interview voters with a cell phone, even though mounting research confirms they tilt toward Democratic leaning groups. He weighted his samples to a fantasy electorate where there are millions more white, Republican voters. And unlike Gallup, which is in the middle of an extensive post-election effort to improve its polling, Rasmussen's post-election rethinking involved reweighting their tracking poll to the 2012 exit polls, even though you really, really can't do that. Really embarrassing stuff.
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