How Republicans are being taught to talk about OWS

How Republicans are being taught to talk about Occupy Wall Street

Yahoo News sat in on the session, and counted 10 do's and don'ts from Luntz covering how Republicans should fight back by changing the way they discuss the movement.

"I'm so scared of this anti-Wall Street effort. I'm frightened to death," Republican strategist Frank Luntz told the Republican Governors Association. "They're having an impact on what the American people think of capitalism." Luntz said that the sentiment is so bad Republicans need to stop using the word capitalism. "They think capitalism is immoral. And if we're seen as defenders of quote, Wall Street, end quote, we've got a problem," he said. "

1. Don't say 'capitalism.'

"I'm trying to get that word removed and we're replacing it with either 'economic freedom' or 'free market,' " Luntz said. "The public . . . still prefers capitalism to socialism, but they think capitalism is immoral. And if we're seen as defenders of quote, Wall Street, end quote, we've got a problem."

2. Don't say that the government 'taxes the rich.' Instead, tell them that the government 'takes from the rich.'

"If you talk about raising taxes on the rich," the public responds favorably, Luntz cautioned. But "if you talk about government taking the money from hardworking Americans, the public says no. Taxing, the public will say yes."

3. Republicans should forget about winning the battle over the 'middle class.' Call them 'hardworking taxpayers.'

"They cannot win if the fight is on hardworking taxpayers. We can say we defend the 'middle class' and the public will say, I'm not sure about that. But defending 'hardworking taxpayers' and Republicans have the advantage."

4. Don't talk about 'jobs.' Talk about 'careers.'

"Everyone in this room talks about 'jobs,'" Luntz said. "Watch this."

He then asked everyone to raise their hand if they want a "job." Few hands went up. Then he asked who wants a "career." Almost every hand was raised.

"So why are we talking about jobs?"

5. Don't say 'government spending.' Call it 'waste.'

"It's not about 'government spending.' It's about 'waste.' That's what makes people angry."

6. Don't ever say you're willing to 'compromise.'

"If you talk about 'compromise,' they'll say you're selling out. Your side doesn't want you to 'compromise.' What you use in that to replace it with is 'cooperation.' It means the same thing. But cooperation means you stick to your principles but still get the job done. Compromise says that you're selling out those principles."

7. The three most important words you can say to an Occupier: 'I get it.'

"First off, here are three words for you all: 'I get it.' . . . 'I get that you're angry. I get that you've seen inequality. I get that you want to fix the system."

Then, he instructed, offer Republican solutions to the problem.

8. Out: 'Entrepreneur.' In: 'Job creator.'

Use the phrases "small business owners" and "job creators" instead of "entrepreneurs" and "innovators."

9. Don't ever ask anyone to 'sacrifice.'

"There isn't an American today in November of 2011 who doesn't think they've already sacrificed. If you tell them you want them to 'sacrifice,' they're going to be be pretty angry at you. You talk about how 'we're all in this together.' We either succeed together or we fail together."

10. Always blame Washington.

Tell them, "You shouldn't be occupying Wall Street, you should be occupying Washington. You should occupy the White House because it's the policies over the past few years that have created this problem."

BONUS:

Don't say 'bonus!'

Luntz advised that if they give their employees an income boost during the holiday season, they should never refer to it as a "bonus."

"If you give out a bonus at a time of financial hardship, you're going to make people angry. It's 'pay for performance.'"

http://news.yahoo.com/blogs/ticket/repu ... 07949.html

(NOTE: Since this was a public speech, I don't think "fair use" provisions of quotation limits apply...)

So, we have the GOP playbook for 2011-12 ... rofllol

I still love "job-creators"... One of my favorites...

Well, I understand you have to give the knuckle-draggers a script they can regurgitate whenever a camera is pointed at them... rofllol

We can watch for the next 12 months, and every time they regurgitate one of these "focus-tested phrases" you drink a shot... I guarantee you're going to be very drunk for the next year....

At the very least, we can afford to purchase our own shots. How about you?

I can probably afford to buy shots for this whole board... But there are quite a few people I would refuse to drink with...so, you can buy your own...

LadyJazzer wrote: I can probably afford to buy shots for this whole board... But there are quite a few people I would refuse to drink with...so, you can buy your own...

Thank god for small favors.

The mainstream media has writing rules, why not Republicans?
Instead of illegal aliens, they are supposed to be called undocumented workers. What about the ones who aren't working?
Instead of new homes for people, call it "urban sprawl".

BWAHAHAHAHAHA!!!!! Who spilled the beans! They forgot the line about dirty stinky hippies and lazy wantsomethingfornothing kids.

Outrageous, but not half as bad as the journolist scandal.

[sarcasm]There are no independent thinkers in the Republican party, we need to be taught what to think and why we believe what we believe.[/sarcasm]

If you believe that then I need to talk to you about some real estate opportunities on the moon, hurry and get the information before these deals expire!

otisptoadwater wrote: [sarcasm]There are no independent thinkers in the Republican party, we need to be taught what to think and why we believe what we believe.[/sarcasm]

If you believe that then I need to talk to you about some real estate opportunities on the moon, hurry and get the information before these deals expire!

Didn’t you know, liberals are the only ones who are capable of and actually practice critical thinking. rofllol

Who the hell is Frank Luntz and why should I give a rat's ass what he thinks I should or should not say?

By the way LJ, who taught you to use the term 'teabagger'?