Pinterest has a stigma of being only for the crafters or people planning a wedding – but it is so much more than that! Here are 10 reasons why your business should be creating pins.
Pinterest has 150 million viewers a month as of January 2017. 70 million of those users are from the United States and 80 million are from around the world. Your target market is using Pinterest and they are looking for you!
Pins Last Forever
In today's world of instant social media updates, anything you can put online that will continue to market your business without more updates is crucial. Pinterest does just that! Pins last forever unless you delete them, so your content is always available on your page. With proper search tags on the pins, your audience will always be able to find them. That's some sticky marketing in the digital age!
Pinners Want You To Market To Them
Most users on Pinterest find content by performing searches, which means they WANT to hear from you! They want to know about your products and the information you provide – so much they are searching for it.
Most Users On Pinterest Buy From Pins
If you have a product or service to offer, chances are you will see sales from your pins. Be sure that your pins have the correct link to your website for purchase. There is nothing more frustrating than finding the perfect pin that matches your need and not being able to make a purchase due to a broken link.
Driving Traffic To Your Website
Your website is the center of all your online marketing efforts. If a user takes the time to get to your website and learn more about you and your services – that is a social marketing win! Pins are a great way to do just that. Make sure each of your pins have a link to the appropriate page on your website and watch your Google Analytics for increased views!
Keep Up With Emerging Trends
Pinterest is great at notifying users about emerging trends and if you pay attention, you can use this to your advantage. Search pins in your industry to learn what is hot and how you make trending topics a part of your marketing plan.
Cost-Effective Marketing Solutions
Most Pinterest users have disposable income to spend and they are searching Pinterest for ways to spend their dollars. If you choose to use Promoted Pins, this is a cost-effective way to reach users who are searching for what you have to offer. The cost is lower than traditional advertising avenues and makes it a great strategy in your marketing budget.
Pinterest Helps Your Brand Fit Into Someone's Life
We all are searching for ways to make our lives less complicated and easier. If your brand can highlight the ways in which your product does just that – you will see the results in your sales. Since Pinterest is a visual network, it makes it easy for the consumer to see your value right away and know how you can help!
Consumers Search For Pins While They Are Shopping In Your Store
We are a society of smart phone users who are always on our phones. A lost of consumers will see a product that they like in store and will do research online and on Pinterest to find out how to use the product most effectively. This gives you a wonderful opportunity to show the consumer exactly what a product will help them with and seal the deal within moments!
Pinterest is a network that many brands are using to help educate and inform their target market. Be sure to add this strategy to your marketing plan. If you need help figuring out how to best utilize Pinterest for your business, please contact us for a free consultation!