How Are You Engaging by Heather L. Galaska Engagement is Queen It's been said that when it comes to social media marketing that content is king, and engagement is queen. There is a lot of truth in that statement. Gone are the days that a sales post on social media would draw an online consumer to your website or reach out to your brand. Today, onli...

Recently, Twitter expanded its character limit from 140 to 280. There has been a lot of mixed reactions to this change with both sides citing both the pros and cons. Overall, I think users will find that it is a positive experience, but there are some things to watch out for! Don't use the expansion to sell, sell, sell. Users are looking for an exp...

Verifying your business Facebook page is important for giving your business page the authenticity it needs for possible customers to trust you as an accredited business. Before we get to telling you how to apply for this, you first need to understand the difference between the grey and blue badges. The grey badge next to a company's name, is for a ...

This is not a new Instagram feature but not a lot of people know how to utilize this tool. Just follow these simple steps to start posting like a superstar! Tap the "New Post" button that looks like a box with a plus sign at the bottom of your screen. Tap the button shown below that looks like multiple boxes You can then select up to 10 images or v...

​ Pinterest has a stigma of being only for the crafters or people planning a wedding – but it is so much more than that! Here are 10 reasons why your business should be creating pins. Large Audience Pinterest has 150 million viewers a month as of January 2017. 70 million of those users are from the United States and 80 million are from around the w...

 Instagram recently released some new features with their Stories! Are you using Instagram Story in your marketing plan? You should be. It's a great way to deliver unique content to just your Instagram followers, reach a larger audience, show off your quirky, funny, unique side of your business, and have fun with your followers! Your marketing...

Pinterest is a powerful SEO tool that tends to get forgotten about. It's not just about pinning those amazing craft ideas, gathering ideas for your wedding, or any of the other fun aspects of Pinterest. Each pin posted can be linked back to your website, making Pinterest a SEO goldmine! SEO Your Board Titles The first way is to use intelligent keyw...

This feature has been available for a while now, but you might have missed it. With this feature, every time you publish a post, you will be able to use Audience Optimization. This lets you control who will see your Facebook page posts. If your Facebook page has more than 5,000 likes then the Audience Optimization tool should already be available t...