Shop Local on Small Business Saturday November 24 2018

The Beginning: "It's 2010, and small businesses are hurting from an economy in recession. In an effort to support local shops that make our communities strong,  American Express launches Small Business Saturday® on the Saturday after Thanksgiving — to encourage people to Shop Small and bring more holiday shopping to small businesses. 

One year later, the Shop Small Movement gains momentum, as local officials across the nation take notice and promote Small Business Saturday. In 2011, the Senate unanimously passes a resolution in support of the day. By 2012, officials in all 50 states participate. 

By 2017, there were more than 7,200 Neighborhood Champions across all 50 states... [with] an estimated 108 million consumers reported shopping or dining at local independently-owned businesses on Small Business Saturday — generating roughly $12 billion in reported spending."
Small Business Saturday History

Why buy local? According to a report by Michigan State University, "It means nurturing locally owned businesses which use local resources sustainably, employ local workers at decent wages and serve primarily local consumers. It means becoming more self-sufficient and less dependent on imports. Control moves from the boardrooms of distant corporations and back into the community where it belongs."


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Create Custom Graphics for Small Business Saturday

Small Business Saturday is a great time to promote not only your own business, but that of your fellow businesses in the area as well! Did you know that you can create your own custom "Shop Small" graphics? It takes a little finagling if you have a longer business name, but you can go through and try several iterations if you don't quite like what you get back. There's no charge, and they'll send some generic graphics as well as Tip Sheets for how best to use these marketing materials! You'll get a Facebook cover photo, Profile Pic, an email header, and other ready-to-use graphics. Give it a try!

It's all at this link here: https://www.americanexpress.com/us/small-business/shop-small/promote

Learn more about Small Business Saturday here: https://www.americanexpress.com/us/small-business/shop-small/



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